The Undisclosed Quintessence of Long-Lasting Branding

There is a common misconception in the branding arena. Some believe certain products or services are ‘easier’ to brand than others. Some assume that certain industries require less effort...
April 12, 2016
  • The Undisclosed Quintessence of Long-Lasting Branding

    There is a common misconception in the branding arena. Some believe certain products or services are ‘easier’ to brand than others. Some assume that certain industries require less effort for branding than the rest. Some even suppose that they can do without branding because they simply do not need...
  • Brand It Like Bond, James Bond!

    The true merits of a brand are embodied in the very things that define it. The mere mention of its name causes the mind to implode with thoughts and notions – a rich potpourri of emotions which stimulate an ecosystem of the brand inside the brain to the point...
  • Take Your Brand Position

    Pride vs Position The first step when it comes to stepping into your position is to dispel false thoughts. Such bogus judgements often come from within – what you deem others may be thinking about you or what you may believe your limitations are. These thoughts may range from...
  • A Fresh Look is Good for a New Perspective

    I recently removed a framed portrait of myself at home and replaced it with a new picture. What a difference it made to my living space! As simple as such an act was, it rejuvenated my humble abode and blessed it with newfound positive energy! And it was then...
  • Positive Branding to Defend against and Eliminate Negative Perception

    In the perpetual drive to shift forward and brand beyond, there are always forces that move conversely to drag us down in the opposite direction. As we press our advantage, and do our best to progress, something stands in our way, echoing the natural law of physics: “For every...
  • Brand Positioning in the Midst of Turbulent Times

    Life is brief, akin to a sweet dream, or a miniscule candle, or a blazing comet – beautiful and brilliant, yet momentary. And the events that follow life are uncertain, often extending beyond our control, governed by the powers that be, swayed by unfathomable forces; guided by the threads...
  • Nation Brand Building in the Spirit of Country Character Building

    Our journey on Country Branding has been a progressive one for sure. And now, we at a juncture where we are called to look a little deeper. Let us pause for a moment to examine ourselves here and see where we stand in the arena of branding. Do we...
  • A Strong Brand Culture, A Strong Country Brand

    Like a falling celestial behemoth, the tail end of 2014 slowly sets upon the horizon as the crown of 2015, a sparkling new year, dawns – vigorously bursting with the promise of newness. Ergo, it will soon be a time of renewed visions, enthusiastic foresight and life-altering resolutions… In...
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