The BrandLaureate Legendary Award

Congratulations to Argentine football star Lionel Messi for winning The BrandLaureate Legendary Award. Currently playing forward for the FC Barcelona club and the Argentine national team, Messi is often regarded as one of the greatest footballer of all times.

LIONAL Messi  is the only player in history to win five FIFA Ballon d’Or awards, four of he won consecutively, and the first to win three European Golden Shoes.

Both a prolific goal scorer and a creative playmaker, Messi holds the record for the most official goals scored with over 500 senior career goals for club and country.


Born on June 24, 1987 (age 30), Messi grew up in Argentina with his parents Jorge and Celia, and his siblings: Maria, Matias, and Rodrigo. He married Antonella Roccuzzo in 2017, and have two sons, Mateo and Thiago.

As of 2017 Lionel Messi is worth an estimated $80 million, according to That makes Messi the second highest-paid soccer player and the third highest-paid athlete in the world, after fellow soccer great Cristiano Ronaldo and basketball star LeBron James.


Messi made his competitive debut aged 17 in 2004. and became the youngest Argentine to play and score in the 2005  FIFA World Cup Youth Championship, finishing the tournament with both the Golden Ball and Golden Shoe, and an Olympic gold medal at the 2008 Summer Olympics.

With Barcelona, he won eight La Liga titles, four UEFA Champions League titles, and four Copas del Rey, among other trophies.

As an Argentine international, Messi is his country’s all-time leading goal scorer. As the squad’s captain from August 2011, Messi led Argentina to three consecutive finals — the 2014 World Cup, for which he won the Golden Ball, and the 2015 and 2016 CopasAmérica.

Indeed, Lionel Messi is well-deserving of The BrandLaureate Legendary award as a multi-faceted sportsman, and one of the best soccer player in history, which there has ever been.

Current teams: FC Barcelona (#10 / Forward), Argentina national football team (Forward).


The Asia Pacific Brands Foundation (APBF), is the world’s premier branding foundation. As a trendsetter in branding, the Foundation’s primary objectives include promotion of Brands, and the inculcation of good Brand culture in the business arena.

The BrandLaureate, a sobriquet for brand excellence, was set up to meet said objectives of APBF – enabling the foundation to execute its goals effectively.

While Brands are often represented by organizations, products and services, they also encompass individuals who embody outstanding personalities in their own right.

The APBF plays its part by honoring and recognizing exceptional individuals and entities that have redefined the benchmark of fineness – remarkable archetypes that have given their best to the world through their respective fields.:

GLOBAL ICONS: Mark Zuckerberg  (founder of Facebook), Hillary Clinton (former US First Lady and Secretary of State), Dr Ben S. Bernanke (Economist), Prof. Ferid Murad (Nobel Prize in Physiology/Medicine), Prof. Robert Fry Engle (Nobel Laureate for Economics), the late Steve Jobs (co-founder of Apple Inc) and the late President Nelson Mandela (former President of South Africa).

LEADERSHIP GURUS: Marshall Goldsmith, William J Rothwell, Bob Proctor, T. Harv Eker

SPORTS PERSONALITIES: Sir Alex Ferguson (Manchester United Football Manager), the late Muhammad Ali (Boxing), Wladimir Klitschko (IBF, WBO & WBA), Michael Schumacher (Formula One Driver), Ivan Lendl (Tennis champion), Tiger Woods (Professional Golfer).

SINGER-SONGWRITERS: Andrea Bocelli (Opera singer), Sir Cliff Richard (Legendary singer), Adele (Singer & songwriter), Kitaro (Japanese composer), Richard Clayderman (Pianist), Lee Ritenour (Guitarist), Ron Korb (Grammy Composer & Flutist), Sir Bob Geldof (Singer-songwriter, activist).

ACTORS: Harrison Ford, Mark Hamill, the late Sir Christopher Lee, Andy Serkis Dame Judi Dench, Sir Ian Mckellen, Sir Peter Jackson & Rowan Atkinson.

ESTABLISHMENTS: FIFA,  London College of Music Examination, Classic All Blacks, The Art of Living Foundation & Association of Space Explorers.

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