Mah Sing Group : YBhg Tan Sri Dato’ Leong Hoy Kum

A Branding Revolutionist

Mah Sing Group Berhad (Mah Sing) has been at the forefront of innovation and has achieved many ‘firsts’ in Malaysia. Diligently crafting dream homes for 23 years, Mah Sing has been delivering quality products with services that exceed customer’s expectations.

The Group has proven its versatility with a diverse range of projects, from medium to high-end landed and high-rise residential properties to Grade A office buildings, retail projects, SoHo and industrial projects. Mah Sing currently has an astounding 46 projects in Kuala Lumpur and Klang Valley, Penang, Johor and Sabah.

Tan Sri Dato’ Sri Leong Hoy Kum, Founder and Group Managing Director of Mah Sing Group has been spearheading the company to immense success for more than two decades. Under his direction, the Group has continuously created iconic developments that have won over 150 domestic and global awards for company performance, corporate governance, product design, concept, innovation and quality.

2017 will be a very exciting year for Mah Sing as the company is all geared up for a bigger and brighter future. The Group is currently embarking on a major transformation and rebranding revolution with a whole new look and vision to transform the company to be more suited for the coming generation.

“Being in the property industry for 23 years and a businessman for an even longer time, I have always believed that the only thing that is constant is change. Change will happen and we have to accept this in order to progress as an individual or a company. As a leader, we must have the willingness to embrace change.

My life and business philosophy is to practice continuous learning and change for the better. 2017 is the Year of the Fire Rooster which is a meaningful year for me as I have gone through the full zodiac cycle. I believe it will be a good year for us as we face a major transformation for the new era,” shares Leong.

The History of Mah Sing
Prior to becoming one of Malaysia’s leading property developer, Mah Sing started as a humble plastic trading company founded by Leong’s late father who had dreamt of expanding the business beyond the shores of Malaysia and Singapore. Mah Sing was listed on the Main Board of Bursa Malaysia in 1992 but had only ventured into property development in 1994.

“My father gave the name Mah Sing, meaning ‘horse’ and ‘star’ which is why our first logo had a horse and star in its design. When I took over the lead to spearhead Mah Sing and founded Mah Sing Plastics, one of the first changes I made was to introduce a new logo.”

Then, from a plastic manufacturing business, Leong decided to venture into property. His first development project was in Ulu Yam, Selangor in 1994 where he built single-storey link homes. That same year also saw the birth of Mah Sing’s i-Parc series.

In 2000, Mah Sing developed their maiden township in Skudai, Johor called Sri Pulai Perdana where they introduced the concept of gated and guarded living for link houses. This was followed by a project in Klang Valley which focused on the medium upper to high end markets called Damansara Legenda.

The following years, the company expanded with more commercial properties and entered the Penang and Sabah market as well as expanding their footprint in the Klang Valley area. Leong further expound on their first commercial project at Jalan Tun Razak, Kuala Lumpur,

“Despite the design challenges of a narrow land frontage, we created a real gem. Its curvilinear façade makes it stand out from its surroundings. In fact, it was also the first en bloc sale of a commercial property in Malaysia.”

Mah Sing continued to expand across the Klang Valley with projects such as Icon City in Petaling Jaya, M Residence in Rawang and Southville City in Bangi. They also ventured into Sabah in 2012 with Sutera Avenue in Kota Kinabalu.

“I am proud of what we have achieved over the years. Today, we are at the forefront of building quality homes, prime commercial and industrial projects at strategic locations with 46 projects and a team of more than 800 dedicated and passionate people,” added Leong.
Since their venture into property development, Mah Sing has grown from a humble developer to an established brand that is known to the public today. As the company grew, their dividend payout also grew. The Group managed to protect and create good shareholder value, which can be seen in their uninterrupted minimum of 40 per cent annual dividend payout for the past 10 years. As at 31st December 2016, the Group‘s cash and bank balances amounted to approximately RM924 million, with low net gearing ratio of 0.02 times.

Mah Sing currently has a remaining undeveloped land of 2,324 acres which has a combined remaining GDV and unbilled sales of RM30.2billion – this is sufficient to support the company’s revenue growth for easily up to 8 to 9 years.

“We are currently on the lookout for more potential lands in Greater KL and Penang where we already have a presence. But for the longer term growth, we are open to opportunities overseas in Australia, London, and South East Asian countries like Indonesia.”



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