Lata Mangeshkar wins The BrandLaureate Legendary Award

The internet is abuzz with news of Lata Mangeshkar winning The BrandLaureate Legendary Award

The internet is abuzz with news of Lata Mangeshkar winning The BrandLaureate ‘Legendary Award.’ Since the news broke out in February 2017, many Indian news channels and portals have  carried the news which went viral.  Our FB post about Lata’s Legendary Award has also reached more than 135,000 people, with 15,000 likes and more than 200 comments, and still growing. Here is a compilation of her fans’ response which speaks about the Brand Phenomenon of the Legendary Singer.

One of her fans Madhukar Bania  wrote: “Indian melody queen Lata Mangeshkar has been honoured with the Legendary Award, 2017 by Brand Laureate. The Brandlaureate Awards recognize world-class achievement in branding amongst individuals and companies.

The legendary singer has already bagged almost all of the music awards in home and abroad. Now this award will add an extra feather in her crown of success.

Another fan Shreyam Bhadury said: “Proud to be a fan of her”, while Tanmay Saha said: “Our national wealth.”

The other news portal that carried the news include:

Mumbai, Feb 18 (UITV/IANS)- Indian melody queen Lata Mangeshkar has been honoured with the ‘Legendary Award’ by The Brand Laureate. She says she is thankful for her gratifying career and well-wishers. “Heartfelt thank you to The Brand Laureate for honouring me with the Legendary Award 2017,” the 87-year-old posted on Twitter alongside an image the award.


India’s nightingale Lata Mangeshkar might be away from the limelight for a long time but the ‘Didi’ (as the film fraternity fondly addresses her) of Bollywood has a constant presence in the lives of Hindi and Marathi music lovers, courtesy, her mesmerising and evergreen songs which will always find a place in our playlists. Though awards and recognition have been a routine for the melody queen, but what matters to her more than a materialistic trophy is the love and warm wishes of her fans and well-wishers.


Melodious playback singer Lata Mangeshkar has been conferred with the ‘Legendary Award’ by Brand Laureate for her excellence throughout her career. The Brand Laureate Awards represents world-class achievement in branding among folks and companies.

“Singer Lata Mangeshkar has been honoured with this year’s ‘Legendary Award’ by The BrandLaureate, an initiative of the Asia Pacific Brands Foundation.  Mangeshkar tweeted: “I have lived through a gratifying career for which I am and will always remain in deep gratitude to all my well wishers,”

Lata Mangeshkar Took to twitter to express her feeling of joy as she shared a post along with pictures of the award. She posted “Heartfelt thank you to “The Brand Laureate” for honoring me with this “Legendary Award” 2017.”

Lata Mangeshkar has been keeping low profile, of lately. Yet her voice continues to mesmerize. She has been recently honoured with the Legendary Award by the Brand Laureate. The 87-years-old singer shared the picture of her trophy along with the following post –

Lata Mangeshkar ✔ @mangeshkarlata

Heartfelt thank you to “The Brand Laureate” for honouring me with the “Legendary Award” 2017.

11:02 PM – 17 Feb 2017

323 Retweets  2,594 likes

Further, she went on to write a beautiful message to her fans and well-wishers –

Lata Mangeshkar ✔ @mangeshkarlata

I have lived through a gratifying career for which I am and will always remain in deep gratitude to all my well wishers..

11:03 PM – 17 Feb 2017

 368 Retweets   3,686 likes

In 2012, Shahrukh Khan was awarded by Brand Laureate for his unmatched contribution to Indian cinema. Other eminent dignitaries of this award are late South African President Nelson Mandela, Indian Businessman Ratan Tata and Facebook founder Mark Zuckerberg, among others.


Congratulations to Lata Mangeshkar, a Hindi songstress with a glorious singing career spanning 75 years, for receiving The BrandLaureate Legendary Award.

A remarkably talented artist, Mangeshkar has contributed significantly to the world of music and entertainment with her exceptional talent and started recording songs for films since 1942.

Widely regarded as the supreme voice of popular Indian music, the melody queen has recorded songs for over 1000 Bollywood films, and has sung in over 36 languages.

Many of her performances are considered timeless. She is well known for her soulful melodies including Aayega Aanewala, Lag Jaa Gale and Ajeeb Dastaan Hai Ye.

In 1994, her lively rendition of ‘Didi Tera Devar’ from the evergreen classic ‘Hum Aapke Hain Koun’ became an instant hit amongst the masses.

The following year, she won a special Filmfare award on public demand, proving that she is the “people’s choice” and paving the way for future singers in the industry.

Fondly referred to as the ‘Nightingale’, Mangeshkar has bagged almost every major award, and has worked with the who’s who of the film fraternity. Highly regarded by fans, critics and industry insiders alike, she is well deserving of The BrandLaureate Legendary Award.




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