CRISIS MANAGEMENT EXPERTS

Essence Burson-Marsteller (eBM) emerged Asia Pacific PR Champions for successfully handling the cancellation of the Standard Chartered KL Marathon 2015
(Left) Darren Burns, President of Weber Shandwick China presenting the award to Jonathan Lau (2nd from left, Social & Integrated Media Manager), David Joshua Lau (Associate PR Consultant), and Elliza Abdul Rahim (Corporate Affairs & Strategic Marketing Managing Director) from essence Burson-Marsteller

THE  field of communications is characterized by a multitude of challenges. Dealing with them requires the implementation of new ideas, as well as putting old ones to the test. essence Burson-Marsteller (eBM)  which managed the publicity for Standard Chartered KL Marathon since 2011, won the gold award at the inaugural Asia Pacific Excellence Award in the Crisis Communications category.

The Malaysian team, who received their trophy at a glittering gala dinner in Singapore recently was recognized for their work  in successfully handling the cancellation of the Standard Chartered KL Marathon 2015 involving 35,000 runners around the world, after the marathon faced two key crisis —  an unpopular date change and event cancellation due to haze in Kuala Lumpur.

 

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Following their success, eBM shared their case study as the sole Malaysian representative at a winner’s symposium in Singapore, alongside other international communicators from India, China, Hong Kong, Vietnam, Singapore, Indonesia and Australia.

Elliza Abdul Rahim, eBM’s managing director for corporate affairs and strategic marketing said they are thrilled to receive the award. “We have been steadily building international recognition for the work that we do, and expect to keep sharing our success. We believe that communicating with heart and  touching lives is the way forward, and it is rewarding to be recognized as we keep on evolving, while maintaining a rigorous measure of effective communications.”

The Asia-Pacific Excellence Awards 2015 celebrates the best in PR and communications across the globe, spanning five continents and more than 40 categories, and rewards the most outstanding achievements within the diverse and dynamic world of communications in the past year.

The event was hosted by Communication Director — a magazine for global decision makers in corporate communications, PR and public affairs. Distributed around the world, it features articles and interviews with top international communication professionals, high-ranking academics and other established thought-leaders.

About essence Burson-Marsteller

essence Burson-Marsteller effectively supports and positively impact their clients’ businesses by contributing to their overall marketing plan, with customised services and  successful execution of their clients’ communications strategies.

They are part of Burson-Marsteller’s worldwide network, with more than 1,400 offices in over 103 countries to serve their client’s communications needs. Their global network ensures that their multinational clients receive the support and results they desire on a regional and international platform with the best possible media synergy. For more information and updates, visit their website at: www.my-essence.com and Facebook: www.facebook.com/essencebursonmarsteller.

About Asia-Pacific Excellence Awards

With the rapid global development of the communications sector, the inaugural Asia-Pacific Excellence Awards is the chance for those in the field of PR and communications throughout Asia-Pacific to come together and honor groundbreaking communications campaigns and projects.

The event is inspired by the European Excellence Awards. Now in its 9th year, the prestigious occasion has established its place as one of the greatest sources of recognition for European Communicators. Find out more about the Asia-Pacific Excellence Awards at www.excellence-awards.com.

 





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